Caitlin Clark is dominating in NIL, but college athletes are still not earning what they deserve.

2023 was nice for Caitlin Clark. After a March Madness run that took her to the National Championship Game

 According to Front Office Sports, her NIL portfolio makes her “one of the most marketable college athletes.” 

The first collegiate athlete to sign with State Farm, Clark also has Nike, Buick, Topps, and H&R Block partnerships

UConn's Paige Bueckers, Penn State's Nick Singleton, and Colorado's Shedeur Sanders are the only four college athletes having Gatorade deals.

She stated, “This partnership is special because not only does Gatorade fuel the best athletes in the game

but they’re also committed to leading by example and giving back, which I strive to do every day.

NIL, the much-touted acronym that lets college players leverage their name, image, and likeness into cash and gifts, never solved college athletics' inequality

 Many were misled by its promotion.

 But it's just some court decision-inspired patchwork relief for athletes from the NCAA's long-onerous control of their fame

which the association turned into gobs of dough through commercialization that made coaches, athletic directors, conference commissioners

5 Top zodiac signs who love deeply